Wear who you are. Support who they'll become.
I counted my caps once. Fourteen. Almost all of them fifty, sixty bucks. For what? A logo from a brand that poured that money into ads — not into anything that matters.
I'm gay, and I grew up with a community that had my back. In New York, a cap is part of the uniform: festival, brunch, Pride, a night out. We buy them. A lot of them. And one day I asked myself — what if the money we're already spending went somewhere?
Not a guilt-trip donation buried at the bottom of a page. Same price, same cap you'd have bought anyway. Except this time the money goes to queer kids kicked out by their own families — the ones who didn't get the community I did.
A cap is a quiet flag. You already wear who you are on your head. Might as well have it say something true.
The model
BRIM doesn't exist to make anyone money. Once a cap is made and shipped, everything left over goes to the LGBTQ+ organizations we partner with — today, the Ali Forney Center, which houses and supports LGBTQ+ young people experiencing homelessness in New York. Nobody here draws a salary. We publish what we send, and we keep the receipts.
Built to support
One message, strong type, bold color. Made to be seen, built to support. That's BRIM.
Wear who you are. Support who they'll become.